Typ:
Institut for typografisk analyse

  • We measured reading for older and younger participants using the Radner Reading Chart, where we investigated reading speed at different sizes. We compared reading performances of the new corporate font with performances of the former corporate font.

  • To identify the optimal inter-letter spacing values for the street signs, we tested three different spacing values read at a distance. The measure was to identify the closest possible distance to the stimuli that participants could read a fictive street name. 

Baseret på viden og værktøjer fra akademisk læsbarhedsundersøgelse tilbyder vi en tilpasset testanalyse af skrifttyper.

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Foredraget kan have en mere general karakter, eller kan bestå af en evaluering af kundens skrifttype med udgangspunkt i dokumenteret forskningsbaseret viden

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Case 1

A Danish municipality was in a process of having a new visual identity develop by an external design agency. The project included the design of a new typeface, which was to be implemented in all communication coming from the municipality including implementation on street name signs. The design department at the municipality needed insurance that the typeface would be suitable for the purpose.

DA