Client: Københavns Kommune (Copenhagen Municipality)
Problem
Copenhagen Municipality planned to introduce KBH Skilt as the official typeface for all street name signs. Before large-scale rollout, they needed independent validation that the design would:
Be readable at distance under everyday urban conditions.
Perform well from different viewing angles, including while driving or cycling.
Support both short and long street names without compromising legibility.
Since street signage directly impacts wayfinding and public safety, the municipality required scientific confirmation before committing to city-wide implementation.
Solution
Typ carried out a controlled study with local participants, systematically testing KBH Skilt across several design variants. Signs were assessed at proportional scale and under both frontal and angled viewing conditions, replicating how they are encountered in real life.
This approach combined laboratory precision with real-world simulation, ensuring the findings reflected how the typeface would perform in practice.
