Different industries, one common challenge: making typography perform.
Whether you’re developing a new typeface, rolling out a global rebrand, or ensuring accessibility in public communication — typography decisions carry real business consequences. Here’s how we support different industries.
Type Foundries
Designing a new typeface is a huge investment. But will it perform in real-world reading conditions?
We help you:
Validate your font against existing benchmarks.
Compare drafts to see which performs best.
Provide data to strengthen your marketing and sales pitches.
Outcome: Launch fonts with confidence — backed by science, not just aesthetics.
Branding & Design Agencies
Clients want bold, unique typefaces — but they also want proof that those fonts work.
We help you:
Test shortlisted typefaces to identify the most effective.
Provide evidence to win pitches and build client trust.
Avoid rebrand risks by testing before rollout.
Outcome: Design choices backed by hard data, not opinion.
Publishers & Media
For newspapers, magazines, and digital content providers, readability equals revenue.
We help you:
Test font legibility across paper, screen, and e-readers.
Improve reader comfort and reduce fatigue.
Ensure your type performs for all age groups, including older readers.
Outcome: Faster, more enjoyable reading experiences that keep audiences engaged.
Tech & Digital Products
In apps, platforms, and interfaces, typography is UX. Poor font choices hurt usability and accessibility.
We help you:
Identify the most legible fonts for your interface.
Optimize type for different screen sizes and resolutions.
Public information must be accessible to all — from children to seniors to low-vision readers.
We help you:
Evaluate fonts for inclusivity and accessibility compliance.
Provide research-based recommendations for signage, documents, and websites.
Improve communication clarity for diverse populations.
Outcome: Safer, more inclusive typography that meets legal standards.
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