We combine the rigor of academic research with the realities of business communication, helping clients make typography decisions that work in practice.
What We Do
We test typefaces against the limits of media (print, screen, signage, UI) and the limits of readers (age, vision, speed, comprehension). Our work gives organizations confidence that their typography is accessible, effective, and aligned with their brand.
Why It Matters
Typography is everywhere — and every font choice carries consequences. A typeface that looks beautiful may fail in low vision, on small screens, or in fast-moving environments. Our role is to identify those risks early and give clients the evidence they need to avoid costly mistakes.
Our Difference
Exclusive focus — Typography is all we do – and we test it with scientific methods.
Proven methods — Our approach builds on more than 15 years of peer-reviewed research.
Bridging worlds — Founded by Professor Sofie Beier and designer Peter Graabæk, Typ connects academic knowledge with business needs.
Global impact — From municipalities to media companies to tech giants, our clients trust us to validate typography before rollout.
Our Story
Typ was founded to solve a growing problem: while companies invest heavily in branding and typography, most decisions are based on intuition, not evidence. Our mission is to bring scientific clarity to font choice — helping clients avoid costly mistakes and deliver typography that performs in the real world.
Meet the Team
Sofie Beier, PhD
Partner & Research Director
Internationally recognized expert in typeface legibility.
Professor at The Royal Danish Academy.
Author of multiple books on typography and legibility.
20+ years leading research on how people read fonts.
Ensures every Typ project is grounded in world-class research.
Peter Graabæk
Partner & Client Director
Trained communication designer (Danmarks Designskole).
Extensive experience developing typography and brand communication.
Guides clients through the testing process and translates results into actionable design decisions.
Ensures every Typ project aligns with client needs and business goals.
Why Typ?
Unique Expertise — The only company globally specialized in scientific font testing.
Proven Methods — Validated through 15+ years of academic research.
Business Impact — Our work prevents costly rebrands, ensures accessibility compliance, and strengthens brand trust.
Global Network — Access to international researchers and testing facilities when needed.
Selected Research
Oderkerk, C. A., & Beier, S. (2022). Fonts of wider letter shapes improve letter recognition in parafovea and periphery. Ergonomics, 65(5), 753–761.
Thiessen, M., Beier, S. & Keage, H. (2020) A Review of the Cognitive Effects of Disfluent Typography on Functional Reading, The Design Journal, 23.5, 797-815.
Books
Beier, S, (2022) Type Tricks: User Design, BIS Publishers, 1–208
Beier, S. (2021) Type Tricks: Layout Design, BIS Publishers, 1–208
Beier, S. (2017) Type Tricks: Your Personal Guide to Type Design, BIS Publishers, 1–216 (oversat til Kinesisk, Koreansk og Spansk).
Beier, S. (2012) Reading Letters: designing for legibility, BIS Publishers, 1–190.
