Proof in practice

We’ve worked with governments, global media, technology companies, and type foundries. Each project is unique, but our mission is the same: to test typefaces with scientific precision and deliver clear recommendations. Here’s a selection of our work.

Multi-Country Typeface Evaluation for a Global Client

Challenge
A global company needed to validate a new corporate typeface across five international markets.

Outcome
Independent validation gave the company confidence to launch its brand identity worldwide.

Sofie Beier

Accessibility for Visually Impaired Readers

Challenge
A technology provider wanted to ensure its typeface system worked for readers with visual impairments.
Outcome
Research delivered an accessibility roadmap, strengthening trust and compliance.

Typeface Evaluation for a World-Leading Media Company

Challenge
A media giant needed assurance that its new typeface family was legible across print, digital, and broadcast.
Outcome
Scientific evaluation guided rollout decisions, optimizing clarity and brand trust.

Sofie Beier

Japanese Typeface Rollout (Global Tech Company)

Challenge
A global tech company needed to ensure a new Japanese typeface was legible and culturally appropriate for digital products.
Outcome
Research guided the rollout with clear evidence for UI, continuous text, and display use.

Sofie Beier

Testing KBH Skilt for Street Signs in Copenhagen

Challenge
Copenhagen needed to ensure its new street sign typeface was clear and readable at distance and angle.

Our Approach
We conducted controlled tests with participants across age groups, evaluating multiple spacing variants under realistic wayfinding conditions.

Outcome
The study gave Copenhagen Municipality the confidence to implement KBH Skilt city-wide, knowing the typeface was validated for clarity and accessibility.

Testing KBH Typeface for Københavns Kommune

Challenge
The city needed to confirm that its new typeface matched Gill Sans Light in readability across digital, print, and signage.
Outcome
Testing validated KBH as a safe, accessible identity font for citizens of all ages.