Typ uses validated scientific test methods to identify how we read typefaces

A thorough evaluation provides an objective and scientific basis for optimizing typography on different communication platforms and in different reading situations.

Research shows that readability should be measured based on the subjects' reading performance and not on their opinion of the font-readability. This is because readers are unable to assess the actual readability on their own.

We have extensive knowledge on formulating the right questions, creating experiments, structuring the analysis, collecting data and interpreting the results, and we know how to communicate this both orally and in writing.
We further have a sizeable international network of academic researchers with different competences to draw on when needed.